Campaigns
⚡️ Instant Book: Driving Host Engagement and Platform Growth
Our goal was to drive greater host engagement and overall platform growth by promoting Giggster’s Instant Book feature. To achieve this, we developed and launched multi-channel marketing campaigns designed to simplify the booking process for both hosts and renters. By focusing on clear, value-driven messaging, personalized touchpoints, and data-informed refinements, we aimed to increase the adoption rate of Instant Book, enhance user satisfaction, and ultimately boost overall bookings across the platform.
Overview:
Campaign Performance:
A series of targeted email campaigns achieved strong engagement:66% Open Rate (Campaign 6.3): Highlighted benefits with value-driven messaging.64% Open Rate (Campaign 8.2): Leveraged personalized subject lines and actionable CTAs.Sustained momentum with consistent follow-ups.60% Open Rate (Campaign 8.3):
Results:
Increased Instant Book activation among newly eligible hosts.Enhanced renter satisfaction with faster, simpler bookings.Platform-wide boost in bookings linked to feature adoption.
Find more information here: www.giggster.com
Instant Book Adoption Metrics and Results
